Ukiyo-e and Woodblock Printing: Japanese Magnificent Works of Art

Woodblock printing is one of the oldest publishing techniques. It came to Japan in the 8th century, used primarily in producing existing Buddhist texts and books of Chinese origins. But it’s not until the Late Edo period (17th to 19th century) that woodblock printing achieved the height of its potential as an art technique through the original works of Japanese artists called ukiyo-e.

UKIYO-E: THEMES AND CHARACTERISTICS

Ukiyo-e literally means ‘pictures of the floating world’. Originally, ukiyo was a Buddhist term to express the impermanence of human life. However during the Edo period, it became synonymous to hedonistic pleasures of people who embraced them all the more for their ever changing nature. Also, people at this time enjoyed peace. People were able to read and enjoy leisure time. Ukiyo-e became the most sought-after art form among the commoners and became the most affordable, fastest medium of spreading fashion trends and information.

Ukiyo-e focused on the ordinary things in life. Images usually depict colored narratives and include animals, birds, landscapes and people from lower classes, like courtesans, sumo wrestlers or Kabuki actors. Generally, the artists use exaggerated foreshortening, asymmetry of design, imaginative cropping of figures and areas of flat (unshaded) color. 

What follows are some works found at Ukiyo-e.org .It’s a database of over 200,000 prints, grouped according to artists and the time period they were made. It compiled works from the Early Mid-1700’s to the present time.

UKIYO-E PRODUCTION

It used to be that ukiyo-e is produced through a complex collaboration between the publisher, artist, engraver and printer. So it’s the norm for artists to work in a studio during those days. But as time progressed, there are those who chose to create their work from start to finish. This video is an interview with Takuji Hamanaka, showing the traditional technique for woodblock printing:

 

UKIYO-E ARTISTS

KITAGAWA UTAMARO (1753- 1806)

He is best known for his idealized portrayal of women in his works. It’s said that no one before him has ever captured a woman’s beauty as deeply as he did. According to Dieter Wanczura, he had experimented with some new techniques to display the flesh tones of his woman portraits in a different and softer manner.

Woodblock Printing and Ukiyo-e themindcatalog.com
Hitomoto of the Monji-ro, 1799
Vertical ôban; 38.4 x 25.1 cm (15 1/8 x 9 7/8 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

 

Woodblock Printing and Ukiyo-e themindcatalog.com
Travellers on the Road at Miho no Matsubara, 1787-88
Vertical ôban diptych; 38 x 51 cm (14 15/16 x 20 1/16 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

 

Woodblock Printing and Ukiyo-e themindcatalog.com
The Full Moon at the Time of the Imo Harvest, 8th month of 1789
9 1/4 x 14 3/4 in. (23.5 x 37.5 cm)
Polychrome woodblock print; ink and color on paper
Source: Metropolitan Museum of Art

 

KITAO MASAYOSHI (1764 – 1824)

Ukiyo-e and Woodblock Pringing themindcatalog.com
The Sixth Month (Rokugatsu), from the series Women’s Customs: Flower Viewing Parties, 1790
Vertical chûban; 25.7 x 19 cm (10 1/8 x 7 1/2 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

 

No.4, Pulling Rice Seedlings from the Seedling Bed from the Series Women Farming
Vertical chûban; 22.4 x 16 cm (8 13/16 x 6 5/16 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

UTAGAWA HIROSHIGE (1797 – 1858)

He’s dubbed as “the artist of rain, snow and mist”. His most popular series is the Fifty Three Stations of the Tokaido, which catapulted him to contemporary success.

Birds and Irises in Rain
Originally in Edo period. This one was recarved edition made in c.1930s.
Source: Ukiyo-e.org and Artelino Japanese Prints

 

Nihonbashi: Daimyo Procession Setting Out, Fifty Three Stations of the Tokaido Road, also known as the First Tokaido or Great Tokaido, 1833 – 34
Horizontal ôban; 22.9 x 35.3 cm (9 x 13 7/8 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

 

Boshu Yasuda no Kaigan/ Fuji Sanjurokkei, 1858
Rural landscape. Fuji from Yasuda Beach in Awa province
Woodblock print; Nishiki-e on paper
Source: British Museum

 

Hakone; Kosui ca 1833 -34
Source: Ukiyo-e.org and Japanese website
KEISAI EISEN (1790 – 1848)

He’s notable for his works that feature bijin (beautiful women).

Woman Opening an Umbrella, Edo Period
Vertical ôban, upright diptych; 71.4 x 23.8 cm (28 1/8 x 9 3/8 in.)
Woodblock print (nishiki-e)
Ink and color on paper
Source: Museum of Fine Arts Boston

 

Autumn Moon At Mount Atago, from the series of Eight Views of Edo, 1843 – 47
Horizontal ôban; 24 x 35.9 cm (9 7/16 x 14 1/8 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

 

Toda River Crossing, 1835 – 1838
Horizontal ôban; 23.6 x 36.3 cm (9 5/16 x 14 5/16 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

KATSUSHIKA HOKUSAI (1760 – 1849)

He’s the greatest master of Japanese landscape woodblock prints. His best work is the series, 36 Views of Mount Fuji.

Self Portrait as a Fisherman, 1835
21.3 x 18.43 cm
Color woodblock print with metallic pigments
Source: Art Institute of Chicago

Among his works, this my favorite. There is that serene contentment on the face of the subject though we know there is much to be desired from being a lowly fisherman. And this mood seemed to be reinforced by the gentle flow of the water in the background.

Fuji from Kanaya on the Tokaido, 1830 – 1832
25 x 37.1 cm (image); 26.3 x 38 cm (sheet)
Color Woodcut Reproduction
Source: Legion of Honor, Fine Arts Museum of San Francisco

 

Umezawa Manor in Sagami Province 1830 – 31
Horizontal ôban; 25.2 x 37.7 cm (9 15/16 x 14 13/16 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

 

Kajikazawa in Kai Province (Kôshû Kajikazawa), 1830 – 31
Horizontal ôban; 26 x 38.5 cm (10 1/4 x 15 3/16 in.)
Woodblock print (nishiki-e); ink and color on paper
Source: Museum of Fine Arts Boston

And of course, his work that made him immortal:

Under the Wave Off Kanagawa, 1830 – 32
Color woodblock print; oban
25.4 x 37.6 cm (10 x 14 3/4 in.)
Source: Art Institute of Chicago

WORKS OF CONTEMPORARY UKIYO-E ARTISTS

Here we can see how the technology has progressed and how Western artistic styles influenced the modern woodblock prints.

Yoshimoto Masao
Fuji From Lake Ashi, c 1952
Woodblock
Source: Japanese Artist Open Database
Morozumi Osamu b. 1948
Rice Field in Hakuba Village – Japan, 1995
Source: Ukiyo-e.org and Artelino

 

Paul Binnie
A Great Mirror of the Actors of the Heisei Period: Bando Tamasaburo as the Heron Maiden
oban tate-e 16 7/8 by 12 1/4 in., 43 by 31 cm
Source: Scholten

 

Two Cats
Inagaki Tomoo (1902 – 1980)
6” x 4”, Woodblock
Source: Japan Art Online Database

 

Crouching Woman, 20th Century
44.5 x 35.7 cm, Color Woodcut
Source: Legion of Honor, Fine Arts Museum of San Francisco

I hope you find this collection interesting. Complement this article with Japanese byobu art we featured previously. May this deepen your appreciation of Asian art.

As always, thanks so much for dropping by!


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All the Bright Places: Thoughts and Reviews

All the Bright Places

It’s been awhile since I picked up a young adult work of fiction. I was expecting Jennifer Niven’s All the Bright Places to move along the same cheesy story lines. The ones that follows the plot of boy meets girl, boy loses girl, but boy still wins girl at the end.

But no.

It seems nobody wins at the end of this story. And sadly, it may be happening to someone you know right now.

I never expected the book to be about suicide – a topic that has become so prevalent this past years.

Growing up, I know the issue is real. As real as bullying or domestic violence or cancer. I think every one of us has some level of experience with the topics I mentioned. It may only be the names, places or situations that may be different.

The book is a bit too cruel. Imagine having to deal with deaths that took place within roughly a year of each other? How can you even begin to find the sense in learning to lean onto someone and then having that someone taken away forever?

But as painful as the story is, it also teaches you to hope, to reach out and to move on.

All the Bright Places to Hope For

Going someplace new and different doesn’t just change what’s outside. More importantly, it moves something within us. It allows our minds to open up to new perspectives, to increase our appreciation of what we have and long for the possibilities in the future. It develops our depth as a person and the relationship we have with the person whom we experience them with.

Just like how Violet’s and Finch’s project of wandering over Indiana allowed them to explore themselves, too.

All the Bright Places to Reach Out To

As with Dr. Seuss’ poems, we can’t always expect to win every time. There would be moments when we’ll fall and fail. When this happens, it’s so easy to fall in the trap of negative thinking, to feel like you’re lost and worthless. What the book never failed to show is that there are always, always people and groups who are ready to help you out. It may not be something you will immediately like. But know and remember that you’re not alone.

Sometimes, it can be disappointing that the people you expect help from are the same people turning you away. They may be in denial (like Finch’s family) or they may just be ignorant (like Roamer and his friends). But knowing this doesn’t make the pain any less or the confusion any clearer. I think the key is to never stop trying to reach out to anyone who you think may help you. There would always be other friends, other responsible adults, experts and organizations who’d be willing to hear you out.

There are several organizations that Niven listed in her book. Locally, here are some useful links and hotlines you may check out: Manila Lifeline Center  and  HOPELINE.

All the Bright Places to Move On To

Niven’s characters are about to graduate high school. Most of them have already submitted applications to different Universities in and out of Indiana. I like how Violet decided to finish the project she started with Finch. She may just be hoping for closure but I knew she was able to find more than that – peace and strength to move on. After all, she still has her own mountain to climb.

What I most like about the book is how Violet’s family is always ready to listen and at the end, all the tragedies have made them better and stronger.

Dealing with Death

Of course you never just get over with a loved one’s death. You just get used to it. And in between life and remembrance, we may find solace on the thoughts and memories they have shared with us. All those times we may never take back but may just give us the push to move on-wards with life.

You can get your own copy of Jennifer Niven’s All the Bright Places at National Bookstore or through Amazon.com.

Add to that Dr. Seuss’ Oh, the Places You’ll Go!

As always, thanks for dropping by!


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The Joy of Meeting and Sorrow of Separation

The Joy of Meeting and Sorrow of Separation

You always meet somebody new. It’s one of the most ordinary moments in life. After all, friends were once strangers. But time and again, we come across special people who we know would be with us forever.

It’s the same for those who can’t stay and must move on. I always say, ‘Let them go’. Our journey in life is long and winding. We may meet again at the next turn. I always say a prayer for them – that life may only bring a little trouble and that they may reach what they desire.

I also believe that we meet people for different reasons. But whatever that reason is, we know for a fact that we’re forever changed because they came in to our lives.

This joy that meeting brings and the sorrow that separation causes, all these are things we should be thankful for. We learn and we grow by colliding with other people’s lives while sorrow brings depth to our souls.

The Joys of Meetings and Sorrow of Separation

As always, thanks for dropping by!


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BATANGAS: YOUR GO-TO PLACE FOR QUICK GETAWAYS

WHY BATANGAS?

Batangas is our family’s go-to place for a quick weekend getaway ever since I can remember. My childhood memories are filled with blue skies and wide horizons, fresh, gusty wind and country rides. Batangas would always be a special place to me because of this and more.

There are a number of attractions on this place, most are family friendly but some can be exciting enough for a weekend getaway with friends or co-workers.

I like Batangas because it’s just two hours away from Manila. You can either take  Star Tollway or the Tagaytay route, either of which will give you a pleasant country ride. And there are so many types of public transportation and routes you can choose from so you’ll definitely find one that suits you best.

Also, Batangas is not so rural anymore so everything else is fairly convenient. Lodging and accommodations are decent enough. Not to mention the restaurants you can stop over along the way. They make the best lomi in this part of the country, by the way.

Here are the places that we’ve visited the past years. Hope you can also drop by these amazing places with your family:

LA VIRGINIA RESORT

La Virginia is an 8-ha property full of  pools and various structured attractions, all overlooking Taal Volcano. It’s a little bit difficult to get to, considering how many transfers you need to take when you’re commuting. Renting a vehicle would be a very good idea when going to this place. Its popular among the locals so asking for directions should be no problem.

The resort has several sections, each with a unique theme. The one where we stayed in is called Casas de las Flores which features flowers. We stayed at the Orchid, which can house up to 15 to 20 pax. It is also airconditioned and got at least 3 comfort rooms. There are TV, ref and griller. There’s also the Karaoke machine which you can use for an additional fee of P1,000.00.

La Virginia, Bronze Buddha Statue
The serenity of this giant bronze Buddha statue is further emphasize by the lush, green scenery from behind.
La Virginia, Pools and Cottages
The pool over at Casas delas Flores. This place must be so magical for children.
La Virginia, Concrete Hanging Bridge
Though most structures are made of concrete, the resort more than makes it up for the details and paints they put on each of the installation, like this hanging bridge right here.

One other section features a huge Buddha statue, with the green, lush woods as its background.  Then there’s a castle and Marvel superheroes. If you’re for something homegrown, there are accommodations designed after Ifugao houses.

La Virginia also has a hotel, an infinity pool and this concrete hanging bridge (if it’s your thing).

It’s a nice place to explore with the family, but be prepared with the steep slopes. They might really get your joints aching after a while.

But with a view this breathtaking, your trip would definitely be worth it.

View from La Virginia Resort, Batangas
Heart-stopping view of Taal. Isn’t it so perfect?

TALI BEACH

How about a staycation on one of ‘em huge townhouses? If you’re prepared to go the miles and hike up those steep slopes and trek down the beach front, then maybe a trip to Tali Beach may be good for you.

The townhouse we rented costs around P40,000.00 but we’re like 50pax. It comes with everything – rooms, kitchen, spacious lawn, and a pool. So you can host a mini party with the family and arrange an island hopping tour the next morning.

 

Tali Beach Subdivision Townhouse
Well, we got to own the place for a day. That’s my sister at the steps. I can’t remember whose house this is, though. But thanks for the experience.
Tali Beach Subdivision
The place is really well-kept and strolling along this type of street can really be a joy.
Tali beachfront.
Tali beachfront.
Tali Beach Resort
Most men from the family tried to jump from this place. But the waters full of tagulabay.

MUNTING BUHANGIN

So we we’re on the lookout for a white sand beach nearby and this is the place we found. And since it’s also in that part of Batangas where roads just have to be so steep and winding, it would really take a skilled driver to get to and from the place. But of course, it’s Batangas – it can never disappoint. Just make sure that you’re up for a bit of a hike.

Accommodation is really good at this place and there are lots of activities you can engage in. The beach looks so nice and peaceful, too. Great place for little children to wade in.

 

Munting Buhangin Beach Camp, Island Hopping
My sisters having their “One Piece” moment at one of the islands we went to during our visit at Munting Buhangin.
Batangas waters, Munting Buhangin Beach Camp
This is what I love about Batangas waters in fair weather – smooth, calm and crystal.
Island Tour, Munting Buhangin Beach Camp
It’s a family day!

MATABUNGKAY

This place is where everything started. It’s like our very own family pilgrimage – driving back to Matabungkay every two years, spending time, sharing moments and reminiscing with the homies. I can’t remember any other place the whole, as in the whole, family go to whenever we want to hold an impromptu reunion.

My childhood vacations were spent on a balsa in the middle of the sea, eating salted eggs with tomatoes, playing with cousins or just staring out at the blue clear waters. I’m lucky if a little crab would pass by.

Matabungkay Beach
Matabungkay Beach
Sunset, Matabungkay Beach
Sunset, Matabungkay Beach

We just used to go for a day tour but when the family got bigger, everyone just wanted to stay a little longer, as if more time spent on this place would bring back some of those moments from long ago.  

I like the coast here and the mornings especially. You can see something like an atoll when the tide is low. My cousins and I would go the farthest point we can. Sometimes we come home with loads of pebbles and shells. Most little ones would bring with them fish and other slimy things they found on the shore.

So not only the places but the memories that were created on those places made Batangas one fine place for me. It would always be my go-to place for a quick weekend getaway!

As always, thanks for dropping by!


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Positive Affirmation and the Power of Words

Positive Affirmation

If you’re a fan of self-help books and personal development, you may be familiar with positive affirmation.

Positive affirmation is a statement that confirms something to be true. Repeating a positive word or phrase is a proven psychological self-help process especially for changing, adding or removing specific behaviors and habits¹. Jack Canfield, a success coach,  even outlined nine (9) guidelines on how to create effective affirmations on his book, The Success Principles: How to Get from Where You Are to Where You Want to Be. Other experts, like motivational author ²Louise Hay, actually has an audio-book that features positive affirmations.

BENEFITS OF POSITIVE AFFIRMATION

Various experts and studies support the effectiveness of adapting this concept in our daily lives. One website ³ cites the following benefits of positive affirmation:

  1. Strengthens muscles.  
  2. Increase physical and emotional energy levels.
  3. Brings to life a person’s capabilities, strengths, talents and skills.
  4. Penetrates a person’s subconscious, thus affecting one’s actions, behaviors and attitude.

A simple search of this term on the internet would give you hundreds and hundreds of stories of people who show affirmations really work. Of course, take everything with a pinch of salt. Positive affirmation should not be the be-all-and-end-all of your self-improvement journey. This should just form part of your action plan to achieving your goal of personal growth and success.

PERSONAL AFFIRMATIONS

I really believe that words have power on their own. This is why we should be very careful on what we say to ourselves and to others. Words, when said often enough, inspires belief which then may turn into action and reality.

The following are some of my personal affirmations. You may also create affirmations that are specific to your job or relationships. Hope you may find these useful:

Positive Affirmation

As always, thanks for dropping by!


Useful Links:

¹Definition

²Louise Hay’s  Free Audio Book

³Benefits of the Concept

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The Magic and Nostalgia that Are the Vinyl Records

I’ve never listened to a vinyl before. It’s only in old movies or retro-themed films that I get to listen to one. And even then, the audio would sound so smooth and flawless. I never knew how different the music sounds like coming from these records.

I discovered vinyl records aren’t perfect. Often there’d be that static noise in the background. You can even hear them crackle sometimes. They’re the audio equivalent of those silver screen movies – filled with vertical lines at one time or bursting with bright lights the next. They can be distracting but I guess, it’s part of their appeal.

It’s a totally new experience, something that definitely increased my appreciation for this particular medium. It’s not just the kind of music that’s on record, but the quality on which they were produced. Of course, they’re nothing like the audio we have now.

But at some point, the records made me long for a time I never knew. It’s poignant and mysterious and “old”. Old in a very, very good way – just like how memories of summer afternoons in childhood bring nostalgia or how Sunday morning rain can sometimes bring comfort and melancholy.

The Great 78 Project

A simple search on YouTube can give you a taste of vinyl experience. But the effort of Internet Archive with their Great 78 Project would surely cater to your curiosity. They’ve uploaded over 25,000 78s of wide genre. Most date back to 1939. It’s the aim of the project to preserve the cultural value of these records. They were digitized mainly for preservation, research and discovery.

I specially liked the following from the collections:

Somewhere Over the Rainbow:

La Vie En Rose:

Spellbound:

As always, thanks for dropping by!


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The 6 Benefits of Building a Team

If you’re familiar with John Maxwell’s The 17 Indisputable Laws of Teamwork, then you must know about the first law: The Law of Significance. It states that one is too small a number to achieve greatness, thus the importance of forming a team. And how effective this team on achieving the goal depends on the quality of their teamwork and manifesting the other 16 laws.

But what is a team?

In simple words, a team is consists of people who work together to achieve a specific goal. And relationships between people are strengthened and made even more special when they start to work as a team.

Isn’t it better to work alone?

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Whenever we hear stories of individuals who’ve achieved so much, we’re always fascinated on how they seemingly overcame all the challenges by themselves. But Maxwell proved that notion is wrong. There’s no such thing as self-made man. The Lone Ranger is a myth. And as a  Chinese proverb states, “Behind an able man there are always other able men.”

Maxwell also cited some of the reasons some people prefer to work on their goals alone. Factors such as ego, insecurity, naiveté and temperament hinder us from working well with others. But if we’re willing to give ourselves and others the chance, we’ll soon find out that we’re only capable of achieving something of any significance when we start to reach out and ask for help.

The 6 Benefits of Building a Team


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The following are the six (6) ways on which we can always benefit from creating a team. These are based from C. Gene Wilkes’ work, Jesus on Leadership:

  1. Teams involve more people, thus affording more resources, ideas and energy than would an individual.

  2. Teams maximize a leader’s potential and minimize their weaknesses. Strengths and weaknesses are more exposed in individuals.

  3. Teams provide multiple perspective on how to meet a need or reach a goal, thus devising several alternatives for each situation. Individual insight is seldom as broad and deep as a group’s when it takes on a problem.

  4. Teams share the credit for victories and the blame for losses. This fosters genuine humility and authentic community. Individuals take credit and blame alone. This fosters pride and sometimes a sense of failure.

  5. Teams keep leaders accountable for the goal. Individuals connected to no one can change the goal without accountability.

  6. Teams can simply do more than an individual.  

Understanding the significance of working with others is fundamental on achieving success. The rest of the Indisputable Laws of Teamwork would help a leader make the team more efficient and effective in achieving the goal. You may check out the book at Amazon.com.

You may also share this article as an infographic:

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4 Ways to Regain Your Motivation When You Have None

Motivation is a tricky thing.

We all wish we’re always at 100% – that our energies would never waver or the flames of our passions never dull. But we’re fragile, fallible human beings. There would always be times when we feel down, when our motivation seems to reach a state of hibernation.  This situation is perfectly normal and okay. But what’s not okay is to be content in staying low inside that depressing hole.

Whenever everything feels like draining or overwhelming, I’d do one of the activities below to regain my motivation. These are not hard and fast rules and you may find that some doesn’t apply to you. But you can definitely give them a try:

4 WAYS TO REGAIN MOTIVATION

1. Go back to your “Whys”.


Photo by Glenn Carstens-Peters

It’s so easy to get lost when you’re so into something. So try and go back to the basics. Dig out that list you created when you first started. On each line, you’re sure to see or remember why you’d committed to doing them in the first place.

Being reminded of the reasons that you’re doing something re-frames the situation and may get you back on track. It may also help you make sense of what’s been happening. It can also help you identify the next step you have to take. And sooner, rather than later, you’ll find that drive to go on.

2. Think about the opportunities. 

Think about the opportunities
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There are times when fear gets the better of us that it dampens our motivation. But this only happens when we’re so focus on the burdens instead of the benefits, of the opportunities. If we’re able to re-channel our focus and anticipate the good things that may come, we can regain the excitement that we’ve lost. This excitement may just topple fear and will allow us to regain the strength to take the next best step forward.

3. Get help from your support group.

Spend time with your support group.
Photo by Ben White

Sure, we’d like to think that we can take care of our own issues, but reaching out to our support group can never hurt. If nothing else, they can be our greatest source of external motivation. Your support group may include your family, friends or colleagues. They can be the concrete parts of our “whys” or they can be the models we strive hard to become one day. Their love and support may just be the forces that we need to get our drive back.

4. Give yourself a break.

Take a step back. Take time to breathe and relax.
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It may be for a short while or long vacation. But let there be a healthy space between you and your goals. You need time so you can replenish your energy and your inspiration. Taking a step back allows you to see how far you’ve come and how much you’ve accomplished. This also gives you time to strategize. Indulge in a fun activity or go to that place you’ve wanted to go for the longest time. Read a book. Meditate. Pray. Play can also be beneficial. Let that inner kid roam free.

How about you, how do you take your motivation back? Tell us about them on the comments section below.

As always, thanks for dropping by.


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Insights on the Four Consumer Generations: A Marketer’s Guide

Businesses know that they can’t be everything to everyone. Focus is key if you want your product/service to remain competitive and relevant. That’s why you should get as close as possible to the market you’d like to serve. Insights on your target market’s behavior and preferences are very important in formulating your marketing or business strategy.

Consumer insights allow you to identify which segment of the market needed your product the most and thus, the more profitable to serve. They also help you create effective and relevant communication materials. This information will ultimately guide your decision on selecting the most efficient channels to deliver your messages and products from.

The following information is an excerpt based on a Yes Lifecycle Marketing survey of more than 1,000 consumers who have received a marketing email in the past year. The company wants the report to serve as a guidebook for marketers looking to reach and engage shoppers from each generation.

INSIGHTS ON THE FOUR CONSUMER GENERATIONS

Insights on Consumer Generation

As always, thanks for dropping by.


Useful Links:

Download the free white paper from Yes! Lifecycle Marketing.

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Centennials: Photo by Alexis Brown

Millennials: Photo by rawpixel.com

Generation X: Photo from Unsplash

Baby Boomer: Photo by Thomas Hafeneth

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5 Amazing Ted Talks That You Absolutely Can’t Miss

You can always find interesting, funny and amazing talks at Ted.com. What follows is a list of my all-time favorites. They span a wide range of disciplines and ideas but you’re sure to benefit from them. If you have time to spare, watch and read on.

The Happy Secret to Better Work

This talk re-frames our perspective on how to achieve happiness. We’re raised to believe that the harder we work, the more successful we get, the happier we become. But Shawn Achor would like to reverse that formula. He says that being happy starts with training the brain to become more positive.

According to his study, “… our brains work in the opposite order. If you can raise somebody’s level of positivity in the present, then their brain experiences what we now call a happiness advantage, which is your brain at positive performs significantly better than at negative, neutral or stressed. Your intelligence rises, your creativity rises, your energy levels rise. In fact, we’ve found that every single business outcome improves. Your brain at positive is 31% more productive than your brain at negative, neutral or stressed. You’re 37% better at sales. Doctors are 19 percent faster, more accurate at coming up with the correct diagnosis when positive instead of negative, neutral or stressed.”

How then can we achieve this happiness advantage? He gives us the following recommendations:

  1. List three new things you’re grateful for 21 days in a row. This way the brain would learn to scan the world not for the negative, but for the positive first.
  2. Journal about your positive experiences so that the brain re-lives the way it feels.
  3. Meditation and exercise.
  4. Random acts of kindness.

Why Good Leaders Make You Feel Safe

“When we feel safe inside the organization, we will naturally combine our talents and our strengths and work tirelessly to face the dangers outside and seize the opportunities.” – Simon Sinek

To make your people feel safe and taken care of are signs of good leadership. I couldn’t agree more when he said that when leaders decide to put people first, when they show willingness to sacrifice comforts and tangible results so that people remain and feel safe and feel that they belong, remarkable things happen.

He’s cited two companies who’re so good at this principle and they’re thriving businesses right now. Just imagine working for that particular company that’s willing to keep you for a lifetime.

Also he’s given a damn good definition of leadership. Leadership is never about the rank. Like him, I’ve encountered so many people who occupy higher rungs in a company. They’re people of authority for sure, but definitely not leaders. Leadership is a choice – to go first, to make sacrifices so your people may gain and succeed. And what do leaders gain from all this? It’s the absolute willingness of their people to do the same for them.

Your Elusive Creative Genius

From the author of Eat, Pray, Love, this talk tackles the daunting issue that every artist face after creating their best, most acclaimed work by far: Will they ever surpass their most recent achievement?

This thought is certainly scary and puts a lot of pressure on the artist while getting the “next big work” out there.

According to her, life need not to be full of anguish if you never happen to believe that the most extraordinary aspect of your being comes from you. In some ancient cultures, they have the idea of a disembodied creative creature called genius. While in some places, artists  can have that single, transcendent moment when they seem to become a vessel so spectators can have a glimpse of God. And so in recognizing this distance between the artist and the work, artists may be able to retain that sanity, that courage to get on with the work and just stubbornly show up until it is done.

Beautiful Minds Are Free From Fear

Sometimes, fear can be so strong and paralyzing. When it hits, Robert Grant gives the following recommendations on how to overcome fear:

  1. Practice gratitude. It’s impossible to be fearful and grateful at the same time.
  2. Intentional Decision. Anything that can happen to you in your life can either the best or the worst thing. You decide which is which. Every day you wake up, you get to decide whether it’s going to be a good day or a bad day. It’s all up to you.

How to Stop Screwing Yourself Over 

Whenever you feel stuck or dissatisfied with your life, Mel Robbins says that you gotta force yourself out of the following:

  1. Out of your head. Most especially when you’re just wallowing on your negative thoughts.
  2. Past your feelings. Because you’re never gonna feel like getting what you want when you’re so focused on your emotions.
  3. Out of your comfort zone. Because that’s where everything starts to happen.

And she says it’s very important to act on our impulse. Because if we don’t marry the impulse with a physical action, we’re going to trigger our emergency break and we’ll never get to do what we want to do in the first place.

You  may have your own set of Ted Talks favorites. Put them on the comment section or send them my way so I can add them here.

As always, thanks for dropping by!


Featured Photo by Avi Richards

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